Digital Culture and Spreadable Media – Conclusions

Before I started this blog, I was a ‘lurker’. I spent time on the internet looking at popular media and sometimes sharing it, but not actively participating. This is not necessarily a bad thing, as Jenkins, Ford and Green (2013) point out – as lurkers help to expand the audience of the content. Without lurkers … More Digital Culture and Spreadable Media – Conclusions


A few days ago I watched Everything is a Remix by Kirby Ferguson. He explores how things have been ‘remixed’, from Apple to Chic to Kill Bill, to name a few. Watch it, it is interesting and makes you think again about creativity and copyright. Full video:  Everything is a Remix Strangely, (or maybe not … More Uptown…Collage?

Digital Media

As part of my university course, I am exploring spreadable media and my potential online audience. As stated by Jenkins (2006, p.3) the ‘circulation of media content— across different media systems, competing media economies, and national borders— depends heavily on consumers’ active participation.’ Media does not spread on the internet without people engaging with it, … More Digital Media